Woolworths Custom Corporate Greenery

Woolworths Group | National Rollout of Custom, Recycled Greenery Logos

Entwining the essence of Evergreen Walls' trademark mantra, "Inspired by Nature," with Woolworths' embodiment as The Fresh Food People, this collaboration cultivated a tangible representation of sustainable elegance within their branding sphere.

A significant challenge presented to us was crafting a sustainable emblem for Woolworths’ aligning with Evergreen's commitment to innovation and environmental responsibility. This led to the creation of the "Wicons" (Woolworths Icons) – uniquely fashioned from recycled materials and designed to be fully recyclable. The excellence of these icons within the head office sparked a nationwide initiative, extending our sustainable symbols to Woolworths store locations across Australia.

Ultimately, this project stands as a testament to Woolworths' unwavering commitment to sustainability and exemplifies our mission of turning a ‘how’ into a “WOW”!

 

Turning a 'how' into a 'WOW!'

Our Solution

These Woolworths logos were crafted with sustainability at their core. This custom greenery Wicon stands out as a masterpiece of sustainable design.

  • The foundation of these logos is made from saveBOARD, an innovative material crafted from upcycled milk and juice cartons. saveBOARD offers low-carbon building materials created from recycled packaging, showcasing our proactive approach to waste reduction.
  • The frames are constructed from post-industrial plastics, further underlining our dedication to sustainability. 
  • Each piece of greenery adorning the Wicons is sourced from offcuts of previous projects, ensuring that every element of the logo aligns with our eco-friendly mission.

All components are meticulously assembled in our Evergreen Sydney warehouse, embodying our support for local manufacturing.

These sustainable Wicons encapsulate our solution to Woolworths' quest for a green corporate environment. This harmonious integration of natural-look aesthetics and innovative sustainability practices solidifies Woolworths' dedication to nurturing a healthier, greener world.

Project Impact

This national project not only demonstrates sustainable business practices but also highlights the meaningful environmental impacts achieved through collaborative efforts.

The recycled Wicon project promotes sustainability at every stage, from the materials used to the production process. By incorporating upcycled materials and repurposing waste, we are actively reducing our environmental footprint. Additionally, our commitment to a full-cycle sustainability plan ensures that all green wall panels are fully recyclable, underscoring our dedication to a world where nothing goes to waste.

The innovative production of the recycled Wicon showcases the ability to turn waste into something both useful and beautiful. Key innovations include:

  • Utilisation of Save Board and post-industrial plastic, transforming waste into essential components of our product.
  • Installation of a state-of-the-art plastic granulator in our Sydney warehouse, which breaks down green leaf off-cuts into granules for future recycled products.
  • Implementation of a comprehensive greenery offcuts and recycling program, setting a new standard for the industry.

Through creativity, commitment, and innovation, Evergreen Walls is not only creating products but also leading the charge in sustainable practice, in line with our tagline "Inspired by nature" and our mission of "Turning a how into a WOW."


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