Project Details
Client: Woolworths Group
Location:
Market Sector: Retail & Shopping
Project Classification: Complex
Entwining the essence of Evergreen Walls' trademark mantra, "Inspired by Nature," with Woolworths' embodiment as The Fresh Food People, this collaboration cultivated a tangible representation of sustainable elegance within their branding sphere.
A significant challenge presented to us was crafting a sustainable emblem for Woolworths’ aligning with Evergreen's commitment to innovation and environmental responsibility. This led to the creation of the "Wicons" (Woolworths Icons) – uniquely fashioned from recycled materials and designed to be fully recyclable. The excellence of these icons within the head office sparked a nationwide initiative, extending our sustainable symbols to Woolworths store locations across Australia.
Ultimately, this project stands as a testament to Woolworths' unwavering commitment to sustainability and exemplifies our mission of turning a ‘how’ into a “WOW”!