One of the keys to staying in the public eye and attracting new customers is to make sure your retail fitout never becomes outdated or stale. In today’s hyper-visual atmosphere, style is more important than ever.
In this post, we’ll take a look at five important retail fit out design trends this year. Some of these design trends are inexpensive and easy to apply to your existing decor; others are more expensive and intricate. Regardless, by keeping up with design trends, you’ll keep customers coming to your shop.
Raising the Ceiling
More and more shops are raising the roof or ceiling in fitouts, creating an airy, subconscious feeling of freedom. This can be an especially impactful design element for shops that don’t have much floorspace. By lifting the ceiling, the entire shop feels larger, and shoppers feel more relaxed, which leads to more time spent in your store.
Raising the ceiling can be an expensive proposition, depending on your shop’s size, construction materials, electrical wiring and other factors. This renovation could make a big difference in the feel and aesthetics of your retail space, however, so it could be worth getting estimates and creating a cost analysis.
The blending of online and brick-and-mortar retailing has led to more technology in retail spaces. Tablets, monitors and electronic in-store advertising are becoming more and more common in shop fitouts.
Not only can you display videos and ads on these electronic displays, but you can also use them to boost your social media marketing. Give customers an opportunity to take pictures of themselves with your products and services, and give them a discount for posting the images on social media. This can all be done via tablets at your shop, giving you a way to enhance the customer experience and leverage the power of their social networks.
In a world of concrete and glass, people find nature restful and inviting. Provide them with an oasis in your shop by installing green walls in strategic areas.
One great place to install a green wall is behind the pay counter. Green walls are inviting and calming, and when your employees are positioned near the green wall, customers feel more comfortable approaching them. Additionally, green walls are one of the least expensive fitout additions you can install. Artificial green walls don’t require maintenance, and they always look fresh and inviting.
Flexible Display Options
If you change your displays often, customers are more likely to return without becoming jaded by a same-same appearance. Most shop owners find that changing displays is time-consuming and difficult, but if you plan for flexible display options, you can make these changes much easier.
For example, you could put clothing racks on wheels or stack wooden crates to make easily moveable display tables. When you have this flexibility, it’s easier to promote new products, adjust to different buying seasons and highlight special promotions.
Monochrome Colour Schemes
Changing the colour scheme of your retail shop can really give your brand an update. One trend we’re seeing this year is a monochromatic colour palette. Blacks, whites and greys allow other elements to shine, and this colour palette is decidedly modern.
If you paint your walls or get new light fixtures for your shop, consider using this palette. The latest way to work this colour scheme is to include bold geometric patterns. Use these patterns on graphics, lighting effects, rugs and other shop-fitting elements.
One of the best ways to approach a redesign of your shop is to start with your budget. Once you know how much you can spend, it’s easier to see what your options are and to prioritise design elements. For questions and advice, get in touch with us at Evergreen Walls. One of our design specialists can help you to design a custom green wall for your retail space.